The art of networking

Want to take the next step in your career but don't know how to open the right doors? Networking today is much more than just exchanging business cards – it is the key to exciting job opportunities, valuable contacts and professional success. But how do you build a network that will really help you get ahead – not just at events, but also online on LinkedIn, Facebook & Co.?

In this guide, we show you how to score points with clever networking, both offline and online, and take a big step closer to your dream job.

Why is a professional network so important?

Your professional network is more than just a list of contacts. It is your connections to people who can inspire, support and advance you in your career. A well-maintained network offers you:

• Access to hidden job offers that are not publicly advertised

• Recommendations and references that strengthen your application

• Knowledge exchange and insights into industry trends

• Mentoring and new collaborations

In today's working world in particular, relationships are often the decisive advantage – both offline and online.

Step 1: Local networking – show your presence and make targeted contacts

Even though the digital world is becoming increasingly important, personal contact should not be underestimated. Here are a few tips for building a strong local network:

• Attend industry events, trade fairs and job fairs. There you can meet people from your industry in person and have valuable conversations.

• Take advantage of networking events and meetups – smaller, regional meetings are also ideal for building trust.

• Be active and open – introduce yourself, ask your conversation partners about the challenges they face and exchange business cards.

• Stay in touch after the meeting – for example, by sending a short message by email or via another suitable communication channel.

Step 2: Online networking – how to use LinkedIn, Facebook and other platforms effectively

Digital networking is a must these days. Platforms such as LinkedIn, Facebook or even Instagram allow you to expand your professional network quickly and effectively. Here's how to do it:

• Maintain a professional online profile: Regardless of the platform, make sure you have a suitable photo, a clear description of your professional qualifications and an authentic representation of your personality.

• Make yourself visible: Share content with added value, such as professional insights, achievements or interesting industry news. This shows your presence and commitment.

• Make targeted contacts: Look for people in your industry, former colleagues or potential new employers. Get in touch in an open and appreciative manner.

• Use digital groups and forums: Exchanging ideas in topic-related online communities can not only be informative, but also open new doors.

Whether it's a business platform, online forum or community, the key is to be active and consciously build and maintain your digital network.

Step 3: How to maintain your network in the long term

Building a network is one thing, maintaining it is quite another. The following applies:

• Stay in touch: Write short messages regularly, congratulate people on their successes or share useful information.

• Offer added value: Support your network wherever you can – recommendations, interesting articles or helpful tips are always well received.

• Meet in person: Even in the digital age, face-to-face meetings or phone calls are worth their weight in gold.

Conclusion: Networking is a continuous process

The art of networking in the digital age means making the right contacts offline and online and maintaining these relationships over the long term. Take advantage of social media such as LinkedIn or Facebook without neglecting personal contact.

Would you like to put your professional network to practical use? Take a look at our current job vacancies – maybe your next opportunity is waiting for you!

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